caiibmocktest.in

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Question 1 reset

In which of the following stages in product life cycle, sales volume peaks, there is a wide customer base which will result in maximisation of sales with inflow of business and profits?

Introduction stage

Growth Stage

Maturity Stage

Question 2 reset

In which of the following stages in product life cycle, the business and profits stagnate, and customer develop a tendency of indifference to the product.

Growth Stage

Maturity Stage

Saturation stage

Question 3 reset

The success of the phases depends on Approach towards

packaging strategies

repositioning strategies

both the above

Question 4 reset

Product obsolescence contributes to the of products.

Natural death

Premature death

Question 5 reset

In the case of computer products, the product life cycle will be very short because of

Limited use of computers.

Fast changing technologies.

Question 6 reset

In case of banks, Core products means those products

which are part of Tier I capital

in which the organization basically deals.

Question 7 reset

In case of banks, Augmented products means those products which are

provided only to High Net worth individuals.

developed from formal products by combining two core products and adding value to the product in terms of benefits and comforts to the customer

Question 8 reset

Which of the following is a core product?

Saving Bank Account

Current account

Term Deposit account

All the above

Question 9 reset

Which of the following is a feature of the Core Product?

These products are essential products.

These products need not have a strong marketing content.

These products will have a stable life in the growth stage of product life cycle.

All the above

Question 10 reset

In the present context, which of the following can be considered as Augmentation of product?

Issue of Cheque Book

Tagging Group life or health insurance product

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